They sold music buried in apples; they’ve stolen raccoons; they joined the Nation of Islam. The experimental pop duo has made so many claims that nobody knows what to believe. Can our writer get to the bottom of it?
“ECM, the Munich jazz label, remains my favourite label and influence. There’s something just beautifully measured and direct in everything they do. The convey the most complex ideas with modernist simplicity. I think the driving difference in what we try achieve is that for ECM artists, ECM releases will be the best looking records that they will ever release. Anything on any other label will not carry that air. The design belongs to the label. LuckyMe is different. We do essentially run a traditional label, but our ethos in 2012 is to be a crew, a family and our role here is to make an image for our artists who can graduate up through this industry—right to the charts—with something appropriate for them, born in subculture and the legacy of our LuckyMe.”
