“ECM, the Munich jazz label, remains my favourite label and influence. There’s something just beautifully measured and direct in everything they do. The convey the most complex ideas with modernist simplicity. I think the driving difference in what we try achieve is that for ECM artists, ECM releases will be the best looking records that they will ever release. Anything on any other label will not carry that air. The design belongs to the label. LuckyMe is different. We do essentially run a traditional label, but our ethos in 2012 is to be a crew, a family and our role here is to make an image for our artists who can graduate up through this industry—right to the charts—with something appropriate for them, born in subculture and the legacy of our LuckyMe.”
“I think underground is the wrong word these days—nothing underground really exists anymore—but it is that vibe. It’s new music, fresh shit, having a point of view in that world, and not wanting more. I don’t wanna be a pop star. I don’t want to crossover. I don’t care about that. I wanna run a great label. I want it to grow. I want it to be like Warp Records one day. Even like XL or something like that. I wanna be able to take it from grass roots, and just have a point of view within this music.”
The first two tracks that are available to stream inside this article are BIG. Give ‘em a listen !!
